Why do we buy products and services: the Experience to Goal Map.
nicolamattina.substack.com
A super simple explanation on why people buy products and services plus a super simplified version of a customer experience map that you can make with a spreadsheet... Plus one course and two books for product leaders!
Why do we buy products and services: the Experience to Goal Map.
Why do we buy products and services: the…
Why do we buy products and services: the Experience to Goal Map.
A super simple explanation on why people buy products and services plus a super simplified version of a customer experience map that you can make with a spreadsheet... Plus one course and two books for product leaders!