Product Sketchbook

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Using Mad Libs to define startup ideas
Learn how to use Madlib to define target markets and goals for a startup idea. Focus on specifics to measure and evaluate success.
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Nicola Mattina
1
The Power of Skunkworks Projects (a conversation with ChatGPT)
Companies face challenges in creating new products. Skunkworks projects can be an effective strategy: I discuss them with ChatGPT and design a framework…
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Nicola Mattina
3
Beyond Words: Unlocking the Power of Visual Thinking for Product Management
Learn the benefits of doodling and visual thinking, and how to use tools like mind maps and wireflows to communicate ideas effectively.
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Nicola Mattina
Why do we buy products and services: the Experience to Goal Map.
A super simple explanation on why people buy products and services plus a super simplified version of a customer experience map that you can make with a…
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Nicola Mattina
The Fast Ideation Box and why Design Thinking is important for product managers
Design thinking helps reduce the risk of developing worthless ideas and to understand which fea are important for users.
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Nicola Mattina
From idea to reality: how I designed the Digital Care Program framework
S02-E03 (5 February 2023) DCPs are a modular and include: monitoring of vital signs, recommendations, COAs and workflow automation...
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Nicola Mattina
The new identity of Paginemediche and more about EMDR therapy
Why is Paginemediche's new logo a pink smiley? How does an EMDR therapy session work?
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Nicola Mattina
Product Sketchbook
Product Sketchbook
Musings and Rants about technology, product management and entrepreneurship.
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